The Farmacia SS. Annunziata is a historic institution in Florence, founded in 1561 and located in the beating heart of the city since its inception. This cultural and artisan jewel embodies Florentine excellence and the centrality of family traditions.
Even after its recent renovation by the latest generation, the Farmacia SS. Annunziata remains famous in Florence for the production of high quality artisan perfumes and cosmetics. The galenic tradition handed down by the family has been skilfully renewed, always evoking in the creations the atmosphere, smells and colours of medieval and Renaissance Florence.