Marianna Arca is a professional with over 10 years of international experience in strategic brand management in the fragrance and luxury products industry.

Specialised in strategic marketing, olfactory storytelling and market analysis, she has led global projects, contributing to the construction of distinctive and successful brand identities.

Throughout her career, she has developed expertise in:

• Trade Marketing and Category Management: defining positioning strategies for international markets.
• Olfactory Storytelling: creating olfactory pyramids and narratives capable of evoking authentic emotions and strengthening a brand identity.
• Market Analysis & Trend Forecasting: use of advanced tools such as Mintel and WGSN to identify growth opportunities and guide business strategies.
• Leadership & Team Management: consolidated experience in managing multidisciplinary teams with an innovative and results-oriented vision.

Thanks to her in-depth knowledge of the sector and her ability to anticipate market trends, Marianna Arca continues to contribute to the evolution of artistic perfumery, enhancing the combination of tradition, innovation and high craftsmanship.