With a collection of almost 2000 perfumes, Rico Fragrance is today one of the most influential and recognised figures in the international perfumery scene. His passion was born at a young age and, over time, turned into a career path that led him to work in the beauty industry, until he became a point of reference for fans and insiders.

Besides being one of the most popular Italian content creators in the world of fragrances, Rico Fragrance is the European ambassador of ScentXplore New York, the most prestigious international summit dedicated to niche perfumery. His name is linked to the sector’s major events, from Beautyworld Dubai to Beautyworld Central Asia (Kazakhstan), to Esxence Milano and Snouf in Rimini, where his contribution is now well established.

Acknowledged as Italy’s foremost expert on Arab perfumery, he has over time built a deep bond with the perfume houses of the Middle East, contributing to the spread of this olfactory culture in Europe and beyond. His role is not limited to dissemination: he is also manager of renowned perfume noses, for whom he organises international tours in key markets such as Puerto Rico, Colombia, Mexico and the United States.

With a direct, competent and uncompromising style, Rico Fragrance has redefined the way perfume is talked about, distinguishing himself by his ability to combine passion, technical knowledge and a global vision of the sector. Today he is more than a populariser: he is an authoritative voice dictating trends in contemporary perfumery.